Privacy Policy
This Privacy Policy explains how Bloom Britannia Ltd collects, uses, stores and shares personal information. The policy applies to interactions with our website, email communications, phone enquiries, in-studio consultations, orders, subscriptions and events. Bloom Britannia Ltd is the data controller for personal information processed in relation to our services. Our studio address is 14 Bloomsbury Street, London WC1B 3QA, United Kingdom. You can contact us by telephone at +44 20 7946 0123 or by email at [email protected]. This policy is provided in plain English to help you understand the categories of personal data we process, the purposes and lawful bases for processing, and the rights available to you under UK data protection law. We also set out details about cookies and how to manage them. We recommend you read the policy fully. If you have specific questions or would like to exercise your rights, please use the contact details above. We aim to respond to data requests promptly and in line with legal timeframes.
Information we collect
We collect and process information that you provide directly and information that is generated through interactions with our services. Categories of personal data include contact information such as name, postal address, delivery address, email address and telephone number. For orders we collect payment and billing details via our secure payment provider and we store transactional records necessary for accounting and order fulfilment. For events and commissions we may keep notes about preferences, styling choices and logistics. When you visit our website we collect technical information including IP address, browser and device details, and pages visited. Where you consent, we may use information for marketing communications and to personalise offers. We avoid collecting special category data unless strictly necessary and with explicit consent. We only collect what is needed for legitimate business purposes and to comply with legal obligations.
Why we use personal data and our lawful bases
We process personal data for a limited number of purposes. These include performing contracts to deliver orders, subscriptions and event services; communicating with you about bookings, deliveries and logistics; processing payments and invoicing; complying with legal obligations such as tax record keeping; and maintaining security and fraud prevention. Where we seek consent to use your data - for example for marketing newsletters - we will obtain that consent before sending communications and you may withdraw consent at any time. Our lawful bases for processing therefore include contract performance, legitimate interests such as ensuring reliable fulfillment and business administration, compliance with legal obligations, and consent for optional marketing. We assess legitimate interests to ensure that your rights and freedoms are respected and that processing is proportionate.
Cookies and tracking
Our website uses cookies and similar technologies to support essential site functions and to help us understand how visitors use the site. Essential cookies enable the site to operate and are required for form submission and menu functionality. Non-essential cookies may include analytics cookies that aggregate anonymised usage data to help us improve pages and content. We do not use cookies to profile you for advertising across the web. On first visit you will see a cookie consent prompt that allows you to accept or reject non-essential cookies. You can change your preferences at any time via your browser settings or by clearing cookies. If you prefer to block all cookies, please consult your browser help for instructions. Third-party services such as Iconify and Unsplash provide resources and their tools may set cookies; these third parties have their own privacy practices and we recommend reviewing their policies where applicable.
Data sharing and disclosures
We share personal information only where necessary and under strict controls. Recipients include trusted service providers who facilitate payment processing, delivery and logistics, email and notification services, website hosting, and accounting providers. Where we use third-party processors they act under contract and are required to implement appropriate security measures. We may disclose information to comply with legal obligations or to respond to lawful requests from public authorities. In the event of a business sale or reorganisation we may transfer personal data to a new owner, subject to privacy protections. We never sell your personal data to third parties for marketing purposes.
Data retention and security
We retain personal data for as long as necessary to fulfil the purposes described in this policy, to comply with legal, tax and accounting requirements and to resolve disputes. For example order records are retained for statutory accounting periods. Subscription records are kept while the subscription is active and for a reasonable period afterwards to manage renewals and historical records. We use technical and organisational measures to protect data including access controls, encryption where appropriate, secure hosting, and internal policies limiting access to authorised personnel. While we take steps to protect your data, no internet transmission can be guaranteed completely secure. If you suspect misuse of your data please contact us immediately so we can investigate and respond appropriately.
Your rights
Under UK data protection law you have rights in relation to your personal data. These include the right to access information we hold about you, the right to request correction of inaccurate data, the right to request erasure in certain circumstances, the right to restrict processing, the right to object to direct marketing, and the right to data portability where applicable. If processing is based on consent you may withdraw consent at any time without affecting processing up to that point. To exercise your rights please contact us at [email protected] or by post to Bloom Britannia Ltd, 14 Bloomsbury Street, London WC1B 3QA. We will respond within legal timeframes and may need to verify your identity before fulfilling requests. If you remain dissatisfied you have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.
Changes to this policy
We review this Privacy Policy regularly and may update it to reflect changes to our practices or legal requirements. When changes are material we will notify users via the website and update the effective date. Continued use of our services after updates indicates acceptance of the revised policy. This version is effective from 1 January 2026.
Contact
For data protection queries or to exercise your rights contact our data protection lead at [email protected] or call +44 20 7946 0123. Our registered company details are Bloom Britannia Ltd, 14 Bloomsbury Street, London WC1B 3QA, United Kingdom. Company registration number 14253678. We will aim to assist promptly and transparently.